About Us
Our Company
Story —
We didn’t start Holdfast to build a bank. We started it because good companies were getting slowed by the way equipment financing works: weeks of “maybes,” one size underwriting, vendors waiting while projects lose momentum. Owners were forced to choose between burning cash or stalling growth. That wasn’t a people problem; it was a systems problem.
So we built a different system. Holdfast reduces noise instead of adding it. Clear terms, predictable payments, and the ability to fund the full project when it makes sense. It’s steady by default and fast when it matters. Our job is to stay out of your way, protect your cash, and give you the confidence to move.
We’re here for operators who make things: Manufacturers, contractors, food producers, material handlers, and teams in motion who want access to capital without breaking cash flow. You’ll get clear terms, fast decisions, and financing structured around how your projects actually run, including seasonal or project based needs. If you want a partner that respects how you work, funds the equipment you need, and stands with you well beyond a single deal, you’re in the right place.
Bailey Turner
President of Holdfast
About Us
Meet Our
Team —
Bailey Turner
President
Bailey Turner is a lifelong entrepreneur who built and sold several businesses before finding his passion in equipment finance.
He’s known for his relationship-first approach; 90% of his customers return for multiple schedules. He lives in Utah with his wife and 6 children, and can be found traveling and skiing in his free time.
Libby Turner
Chief Revenue Officer
Libby Turner brings a sharp strategic mindset and a strong track record in helping businesses scale through clear processes and relationship-driven growth to Holdfast.
She’s known for her ability to align teams, streamline operations, and create revenue systems that strengthen client partnerships and long-term performance.
Buddy Zarbock
Chairman of The Board
Buddy Zarbock launched his career at IBM, later helping grow Plumbers Supply Company into a leading Western U.S. distributor before its sale to Wolesely.
He founded Commercial Funding Partners in 2012, building a loyal nationwide network through his growth-focused, relationship-driven approach.
Traci Dolphin
Chief Credit Officer
Traci brings over two decades of experience from the mortgage and business finance industries. After excelling in sales, she transitioned to credit and has become known for structuring creative, cash-flow-smart transactions that satisfy client needs and credit market demands.
Outside of work, she enjoys life in Utah with her family, often found cooking in her gourmet kitchen or cheering on her four children.
Dave Johnson
Chief Operations Officer
Dave brings more than two decades of equipment and project financing experience to Holdfast, having funded more than a billion dollars across the corporate lending landscape. His expertise spans all areas of equipment finance, which gives him a uniquely comprehensive perspective on how businesses grow.
Dave lives in Utah with his wife and four children and loves being the last one down the mountain on family ski days.
One Mission,
One Vision
Hear the driving force that makes Holdfast the most trusted lender for hundreds of clients
Mission
At Holdfast Capital, our mission is to strengthen businesses through accessible equipment financing built on trust and integrity. We believe every operator deserves a financing partner who understands how they work. Our team delivers creative, customized solutions that preserve capital and keep projects moving. Above all, we’re committed to being the partner that stands firm through every cycle of growth and challenge.
Vision
Our vision is to set the standard for long-term partnership in equipment financing. We aim to be the first call for companies that value reliability, flexibility, and straightforward expertise. As industries evolve, we’ll continue to innovate financing strategies that help businesses adapt and endure. We see a future where access to capital isn’t a barrier, but a foundation for lasting progress.
Let's Build Something
That Lasts —
If you’re exploring equipment financing options or ready to grow your business, we’re here to help you make it happen. Tell us what you need and we’ll take it from here.
“Working with Holdfast Capital has been instrumental in the growth of our company over the years. The team is fast and efficient and always delivers the capital we need to grow our business.”